DULUTH CORE LEARNING

Duluth Core Learning's mission is to help children and adults with underlying learning issues. During the COVID-19 pandemic, it became difficult to communicate with current clients and find new clients with majority of communication being word of mouth.

Challenge

Duluth Core Learning was scrambling to find new ways to reach new clients and communicate with current and old clients without a strong online or virtual presence. Duluth Core had no prior marketing dedicated role, and mostly relied on past customers and schools to spread information about their offerings.

Insights

Duluth Core Learning’s culture is community driven and inviting once you step into the building or have a one-on-one conversation with a learning clinician. A large majority of the Duluth target market did not know what Duluth Core Learning was, or their offerings without a one-on-one conversation.

Their approach to onboarding customers has always been human-centric and prioritizing their needs, providing educational and financial support to current and new clients no questions asked. Duluth Core has strong community that act as their primary communication to potential clientele.

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CAMPAIGN GOALS

Establish a digital strategy

Create an online presence

Reach clients via social media

Public relations outreach

Experimental digital design

Solution

To expand the Duluth Core community, we hosted a pandemic-friendly activity to encourage our current customers to share the Duluth Core message and have fun safely outside. The #DCLHiddenGems Scavenger Hunt was a way for the community to get out of the house with a fun family adventure to share online and spread our message.

#DCLHiddenGems

The scavenger hunt took place in the Duluth Area and surrounding communities that had pandemic-friendly "hidden gems." Such as; Wade Baseball Stadium and Duluth Packing Co. by hiding colorful gems outside of the locations. Once a gem was found, participants were encouraged to share a picture online for a chance to win a prize using the hashtag #DCLHiddenGems that was promoted online through Duluth Core's social media channels.

The Result

Organic social media coverage of the #DCLHiddenGems Scavenger Hunt and word of mouth drove site traffic and awareness of Duluth Core Learning over the next 3 months.

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RESULTS

Our #DCLHiddenGems scavenger hunt was a smashing success. Organic social media coverage and word of mouth drove site traffic and awareness of Duluth Core Learning.